Branding Design

Branding For
Sales Increase

Creating a new brand strategy to market your product and services that expand your business to a whole new market, creating local demand and increase sales volume.

Branding Company

Branding Design is Pristine's Strengthen Service

Pristine is a boutique branding agency from Penang that offers Marketing, Advertising & Branding services with the creative skill and knowledge to help SME throughout Malaysia

What is Branding

Branding is a marketing activity that differentiates your products/services from your competitors. We apply design skills to create an iconic BRAND to attract your consumers' attention which will make a lasting impression.

Why it's Important to business

It is important to your business because it makes your company conspicuous from competitors with its own identity and unique point. Make your consumers remember your products and services during their purchase process.

Branding is necessary software or equipment that every company should equip. Without the branding concept apply in the company, they are only one strategy to use, sell cheaper, and lower down the cost.

Branding helps your company products/services to sell at higher price because the branding delivers the value that consumers desire and turn them into your loyal users.

Branding Subject

Branding your company shall covers from internal to external in order for your products and services to be consistently carried out. It became a standard of procedure like ISO. However, it contains more fields in your company's daily activities.

Brand Works

"You have to stay true to your heritage; that's what your brand is about"

- Alice Temperey

What Consumer Want

WONDERFUL

Eye Catching

Within 8 Seconds

CREATIVE

Outstanding Presentation

Creating An Impression

AFFODABLE

Promotion Package

Easy to Own it

Consumers are changing their buying behavior and the way they received messages. Traditional media no longer become their first choice. Mobile device branding becomes the latest trend. How to connect with your consumers by using an attractive branding strategy. Today it becomes your challenge.

Contact us for more detail: This email address is being protected from spambots. You need JavaScript enabled to view it. or +6012-519 3665

Corporate Branding

Does your corporate branding work? Is your company practicing branding exercise from internal to external? How do you manage your branding activities in daily business? There is an important task to work out if you don't have a proper system.

There is a guideline from professor Stephen A. Greyser and Mats Urde on a book called “The Corporate Brand Identity Matrix” questioning how the brand identity should think about. Check out below 9 elements and formulate the answer to related questions in the matrix.

“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.”

– Scott Cook

“If your business is not a brand, it is a commodity.”

– Donald Trump,
President of The Trump Organization

Branded by Pristine

Rebranding

The Rebranding exercise is a marketing activity that makeover your company becomes a new look, to launch a new product brand or extend a new product range; upgrade the company standard to meet a new era challenges, and changing of marketing strategy.

Rebranding is reborn, renew and remarket, as the end the result is to reform the perception, practice, and strategy that suitable to the current scenario.

For the current situation concern, the brand requires to rebrand because of:

Culture Change
Demographics
Society Shift
Digitalization
Management Replacement

Brands Evolution

Below is the sample of how the big brands' transformed from time to time:

Rebranding Process

The rebranding process has 4-steps to work out. Each step required to work hand-in-hand with your directors', management team, and employee staff in order to produce outstanding results. All branding results need to manage, audit and update frequently and filling in your brand manual for execution and guideline refer. Does your company has a brand manual? Brand Manual helps the company to manage its brand more professionally.

1. Brand Research

Internal Activities

Brand Naming
Brand Audit
Customer Feedback
Consumers Interview
Market Distribution
Communication Channel
Competitors Analysis

2. Brand Strategy

Internal & External Branding

Vision & Mission
Brand Value
Brand Promise
Brand Strategy
Brand Positioning
Brand Slogan
Brand Architect
Brand Story
Brand Culture

3. Brand Identity

Internal & External Branding

Brandmark Design
Brand Identity
Brand Packaging
Brand Color & Fonts
Brand Icon & Illustrations
Brand Photography
Brand Video
Brand Website
Brand Guideline
Brand Appearance
Brand Tone
Brand Voice

4. Brand Launch

External Branding

Create Touchpoints
Brand Profile
Brand Promotion
Festival Promotion
Brand Events
Press Conferences
Brand Gift & Souvenir
Brand Support
Assets Management

New Business Start-up

New business start-up, a new brand is born. How much you are willing to invest in branding? Most of the business owners did not pay attention to the branding during business set-up. In the end, most of the businesses are discontinue faster compare with the companies that invest in Branding.

What should you do when you start up a new business? Here are 3 items you should invest to make it for long-term strategy:

1. Brand Name

Naming Service

Design a good name is very important. It can help you to gain more 30% of Profit.

2. Brand Mark

Logo Design

A simple and creative graphic icon that helps clients to remember at first sight.

3. Brand Identity

Visual & Application

Create an outstanding and unique identity that stands out from your competitors.

4. Brand Website

Brand Identity

A new business start-up shall have a website to explore your products and services.

Details

1. Brand Name Design

Design a good brand name require to do research online and offline. A good brand name shall be easy to remember, related to your business nature and pronunciation shall not more than 3 sounds. For example ~ Nike - 2 sounds; Coke: 1 sound; Zoom: 1 sound, Windows - 2 sounds, etc.

2. Brand Mark Design

Brandmark is also known as a logo or logotype. A good logo must have the right concept within the design. Your logo can be in 2 colors or more but the presentation requires deciding in 2D format or 3D style. It depends on the logo application in what type of medium. You need an outstanding and unique logomark or typography to represent your company.

A good brand logo always comes with a slogan. The slogan can be your company position, strategy and services offer. It must be in simple and direct reflection on your current business situation.

3. Brand Identity Design

A Brand is made off a logomark + typography. Upon you've finalized the design then you can start to design an identity for the brand presentation. A unique identity will enhance your company image in the total presentation. Why the identity of your brand is important?

The identity style design is to make your brand outstanding from your competitor and increase a lasting impression on your brand.

For the new brand set-up, your brand requires to have a basic identity material to manage your brand. It involves font style, standard colours and logo usage. Check out Pristine's Brand Identity Design services list.

Business Card

Identity Design

Stationery Design

Basic Identity

T-Shirt Design

Visual Identity

Lorry Poster

Visual Identity

Signage Design

Visual Identity

Brand Guide

Basic Items

4. Brand Website

A new brand image design must complete with a website. A dynamic website can build solid confidence in your brand. There are many low-cost website builders in the market but they can't manage your brand consistently. You need to build a high-quality website with professional image, fonts and copywriting.

You can choose the type of website that suitable for your business model and sizes.